The first thing we all think most people think about when thinking about job seeking is to update their CV but your potential employer will make up their mind about you before you even get to interview. Your CV may well do the job of “wowing” the potential employer to find out more about you and LinkedIn is the place they will go to discover that information. Your LinkedIn profile is your professional online persona and the tool that will get you the interview but to do so you need to create a truthful profile to showcase your strengths and what makes you stand out from the competition.

This excellent article from Syfter does exactly that. It can be viewed here